Bringing Prospects to You

December 24, 2008 by admin  
Filed under General MLM


Prospecting is one of the hardest things to do in any MLM program, and it’s also the most vital.  If you can’t bring in a steady stream of prospects, your business won’t get very far.  But if you spend your days actively searching for new prospects, you won’t have time for much else!

But there’s a way to keep a steady stream of prospects coming in that you can recruit into your downline, without having to spend each day meeting people and actively recruiting!

The secret is getting a system in place that gets prospects coming to YOU instead of you having to get out there and actively seek THEM out.  While this isn’t particularly easy to do, it’s certainly not that difficult.

What it takes is making yourself as attractive to prospects as possible by positioning yourself as an expert in your field.  You have to get your name out there, establish your authority, and then make an effort to provide them with something they can’t get elsewhere.

Here are a few ways to accomplish this:

  1. Create a comprehensive course on how to market your particular system and give it away to your prospects.
  2. Publish a newsletter about MLM with valuable information, and get as many FREE subscribers as possible.
  3. Write articles for article directories, magazines, blogs, and anyone else who will publish them, linking to your recruiting website.
  4. Create a blog with exceptional MLM-related articles and recruit prospects from it.
  5. Give interviews to various MLM magazines and blogs in exchange for promoting yourself as an expert.
  6. Hold free seminars online and offline.

Do you see the pattern?  You’re offering truly exceptional information for FREE.  The purpose of this is that word will get around about truly excellent content.  Other people will spread the word, and soon you’ll have people seeking YOU out because they heard you’re an expert and you offer excellent free material.  This is how you get people coming to YOU.

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